{"id":10791,"date":"2025-08-18T08:49:02","date_gmt":"2025-08-18T08:49:02","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=10791"},"modified":"2025-08-18T08:49:03","modified_gmt":"2025-08-18T08:49:03","slug":"castrol-investir-na-informacao-e-na-formacao-do-setor","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2025\/08\/18\/castrol-investir-na-informacao-e-na-formacao-do-setor\/","title":{"rendered":"Castrol \u2013 investir na informa\u00e7\u00e3o e na forma\u00e7\u00e3o do setor"},"content":{"rendered":"\n

Em entrevista \u00e0 Automotive, Rodrigo Pedroso<\/strong>,\u00a0distributor business manager\u00a0<\/em>da Castrol Portugal, explica-nos que \u201cno segmento dos ve\u00edculos pesados a Castrol tem uma oferta completa de lubrificantes, com uma solu\u00e7\u00e3o adequada para cada elemento\/org\u00e3o do cami\u00e3o e semirreboque. Desde longa data que temos essa vasta gama de lubrificantes, que cobre todas as necessidades.<\/p>\n\n\n\n

Recentemente realiz\u00e1mos uma altera\u00e7\u00e3o importante do ponto de vista do neg\u00f3cio, quando cri\u00e1mos uma equipa dedicada a este segmento de ve\u00edculos comerciais, e onde comunicamos especificamente como \u201cCastrol Commercial Vehicles\u201d. Al\u00e9m disso, desenvolvemos comunica\u00e7\u00f5es para os clientes deste mercado, onde demonstramos de forma clara, toda a nossa abrang\u00eancia da nossa gama.<\/p>\n\n\n\n

Antes a nossa informa\u00e7\u00e3o para este segmento estava dispersa, mas agora est\u00e1 concentrada e muito simples de compreender. Um exemplo disso \u00e9 o novo cat\u00e1logo da Castrol Commercial Vehicles<\/em>, onde demonstramos que, al\u00e9m de termos os produtos para pesados com as especifica\u00e7\u00f5es OEM exigidas pelos fabricantes, tamb\u00e9m disponibilizamos uma comunica\u00e7\u00e3o dedicada e facilitadora para os profissionais do setor.<\/p>\n\n\n\n

Investimos na informa\u00e7\u00e3o e na forma\u00e7\u00e3o, e estamos a realizar a\u00e7\u00f5es com clientes, em sintonia com os nossos distribuidores Castrol em Portugal, especificamente para ve\u00edculos pesados.  Internacionalmente estamos a trabalhar com a equipa Dakar Rally Fireman Truck e, em Portugal, temos vindo a dinamizar v\u00e1rias presen\u00e7as e comunica\u00e7\u00f5es no setor dos pesados, como \u00e9 exemplo a nossa participa\u00e7\u00e3o no sal\u00e3o dos transportes em Pombal.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Transportes de longo curso<\/strong><\/p>\n\n\n\n

Como princ\u00edpio, os lubrificantes, flu\u00eddos refrigerantes e massas a serem utilizados devem seguir as indica\u00e7\u00f5es do fabricante do ve\u00edculo. No caso do longo curso, os lubrificantes da Castrol ajudam a poupar combust\u00edvel, o que \u00e9 muito importante neste segmento de mercado.  Temos tamb\u00e9m lubrificantes cuja norma permite um intervalo de mudan\u00e7a mais alargado, mas sempre de acordo com os intervalos de manuten\u00e7\u00e3o recomendados pelos fabricantes. Por exemplo, h\u00e1 fabricantes de ve\u00edculos que indicam, para a mesma viatura, duas normas de lubrificantes diferentes: diferem apenas no intervalo de manuten\u00e7\u00e3o.<\/p>\n\n\n\n

Regra geral, deve-se seguir os intervalos de manuten\u00e7\u00e3o indicados pelos fabricantes dos ve\u00edculos, relembrando que esses s\u00e3o intervalos m\u00e1ximos (pode-se trocar o lubrificante antes). No transporte de longo curso, tipicamente os intervalos s\u00e3o mais alargados quando comparados com o transporte regional. Contudo, os intervalos de manuten\u00e7\u00e3o devem sempre ser adaptados \u00e0 tipologia de servi\u00e7o que o cami\u00e3o tem.<\/p>\n\n\n\n

Mais informa\u00e7\u00e3o<\/strong><\/p>\n\n\n\n

Esse trabalho de adapta\u00e7\u00e3o a cada tipologia de servi\u00e7o dos cami\u00f5es, \u00e9 feito em conjunto com os nossos distribuidores. Por exemplo, identificamos cami\u00f5es que utilizavam lubrificantes de transmiss\u00e3o minerais, mas cujo servi\u00e7o passava por geografias com temperaturas negativas. Para esses casos, os \u00f3leos de transmiss\u00e3o sint\u00e9ticos t\u00eam um desempenho muito melhor, reduzindo a resist\u00eancia e evitando avarias na transmiss\u00e3o.<\/p>\n\n\n\n

Mais e melhor informa\u00e7\u00e3o possibilita mais sucesso no neg\u00f3cio dos lubrificantes, e o transporte de longo curso para a Castrol segue esse princ\u00edpio. Temos tido resultados bastante positivos neste segmento, atrav\u00e9s de uma equipa dedicada e um enfoque de comunica\u00e7\u00e3o claro e profissional.<\/p>\n\n\n\n

Atrav\u00e9s de uma \u00fanica marca, o cliente consegue suprir todas as necessidades dos cami\u00f5es e semirreboques, beneficiando de toda a nossa experi\u00eancia quer do setor autom\u00f3vel, quer do setor da ind\u00fastria, onde a Castrol \u00e9 tamb\u00e9m uma refer\u00eancia em lubrificantes\u201d, finalizou Rodrigo Pedroso.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Em entrevista \u00e0 Automotive, Rodrigo Pedroso,\u00a0distributor business manager\u00a0da Castrol Portugal, explica-nos que \u201cno segmento dos ve\u00edculos pesados a Castrol tem uma oferta completa de lubrificantes, com uma solu\u00e7\u00e3o adequada para cada elemento\/org\u00e3o do cami\u00e3o e semirreboque. Desde longa data que temos essa vasta gama de lubrificantes, que cobre todas as necessidades. Recentemente realiz\u00e1mos uma altera\u00e7\u00e3o […]<\/p>\n","protected":false},"author":4,"featured_media":10792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[25,21],"tags":[],"class_list":["post-10791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pesados-e-maquinas","category-pos-venda"],"yoast_head":"\nCastrol \u2013 investir na informa\u00e7\u00e3o e na forma\u00e7\u00e3o do setor - Revista Automotive<\/title>\n<meta name=\"description\" content=\"Em entrevista \u00e0 Automotive, Rodrigo Pedroso,\u00a0distributor business manager\u00a0da Castrol Portugal, explica-nos que \u201cno segmento dos ve\u00edculos pesa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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