{"id":11064,"date":"2025-09-30T10:17:00","date_gmt":"2025-09-30T10:17:00","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=11064"},"modified":"2025-09-29T19:44:20","modified_gmt":"2025-09-29T19:44:20","slug":"iaa-munique-2025-a-troca-das-palavras","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2025\/09\/30\/iaa-munique-2025-a-troca-das-palavras\/","title":{"rendered":"IAA Munique 2025 \u2013 a troca das palavras \u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O evento IAA em Munique continua demonstrativo do estado geral da ind\u00fastria autom\u00f3vel europeia: a contradizer-se.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A come\u00e7ar pelo evento em si &#8211; que pretendeu seguir o legado do sal\u00e3o IAA em Frankfurt &#8211; mas que insiste em espalhar os stands das marcas autom\u00f3veis pela cidade de Munique. Inv\u00e9s de um espa\u00e7o \u00fanico, \u00e9 preciso circular de carro, metro ou autocarro para ir de uma stand ao outro, complicando a vida a quem pretenda conhecer as novidades do setor. Trocou-se um sal\u00e3o que era a refer\u00eancia mundial nos autom\u00f3veis, por um evento disperso, feito para turistas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto \u00e0s novidades deste ano, destaque para as trocas de estrat\u00e9gia das marcas, modificando com a \u201cidolatria\u201d el\u00e9trica. Alguns exemplos: a <strong>Smart<\/strong>, que em 2017 anunciou nunca mais produzir motores a combust\u00e3o, apresentou em Munique o seu modelo #5 que ter\u00e1 uma vers\u00e3o h\u00edbrida a combust\u00e3o. No mesmo sentido, a <strong>Porsche <\/strong>(que est\u00e1 imersa numa complexa crise de gest\u00e3o), anunciou que o seu pr\u00f3ximo SUV afinal ter\u00e1 motor a combust\u00e3o, e que est\u00e1 a rever seriamente o seu compromisso de ter exclusivamente carros el\u00e9tricos no futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda sobre os \u00edcones da eletrifica\u00e7\u00e3o, a chinesa <strong>BYD<\/strong>, que vive momentos comercialmente conturbados na china (mas registando recordes de vendas na Europa) apresentou no IAA o seu modelo h\u00edbrido a combust\u00e3o Seal 06 DM-i Wagon. Outro exemplo de combust\u00e3o nas marcas chinesas, destaque para as marcas<strong> Omoda e Jaecoo da Chery,<\/strong> que apresentaram modelos PHEV como o Omoda 7, Omoda 9 e o Jaecoo 7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m no \u00e2mbito das trocas de palavra, destaque para a <strong>BMW <\/strong>passou a denominar os seus novos autom\u00f3veis como \u201cNova Classe\u201d, incorporando a ic\u00f3nica terminologia \u201cClasse\u201d dos modelos da Mercedes-Benz. A <strong>Renault<\/strong>, que este ano j\u00e1 tinha obliterado o seu \u00edcone Renault 5 ao partilhar o mesmo carro com a Nissan (Micra) e com a Alpine (A290), apresentou em Munique o novo modelo Clio. O resultado foi uma dissolu\u00e7\u00e3o est\u00e9tica do \u00edcone que era o Clio, tornando-o uma mistura de um Ford com BMW e Peugeot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, foi quase un\u00e2nime a ind\u00fastria autom\u00f3vel europeia ter manifestado a vontade de rever as metas que se comprometeram com a Uni\u00e3o Europeia para 2035, por terem chegado \u00e0 conclus\u00e3o que, afinal, s\u00e3o irrealistas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/09\/IAA-MOBILITY-2025_JF_1_51018-1024x683.jpg\" alt=\"\" class=\"wp-image-11065\" style=\"width:740px;height:auto\" srcset=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/09\/IAA-MOBILITY-2025_JF_1_51018-1024x683.jpg 1024w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/09\/IAA-MOBILITY-2025_JF_1_51018-300x200.jpg 300w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/09\/IAA-MOBILITY-2025_JF_1_51018-768x512.jpg 768w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/09\/IAA-MOBILITY-2025_JF_1_51018-750x500.jpg 750w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/09\/IAA-MOBILITY-2025_JF_1_51018-1140x760.jpg 1140w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/09\/IAA-MOBILITY-2025_JF_1_51018.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O evento IAA em Munique continua demonstrativo do estado geral da ind\u00fastria autom\u00f3vel europeia: a contradizer-se. A come\u00e7ar pelo evento em si &#8211; que pretendeu seguir o legado do sal\u00e3o IAA em Frankfurt &#8211; mas que insiste em espalhar os stands das marcas autom\u00f3veis pela cidade de Munique. Inv\u00e9s de um espa\u00e7o \u00fanico, \u00e9 preciso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[23],"tags":[],"class_list":["post-11064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frotas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAA Munique 2025 \u2013 a troca das palavras \u00a0 - Revista Automotive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automotiverevista.pt\/index.php\/2025\/09\/30\/iaa-munique-2025-a-troca-das-palavras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAA Munique 2025 \u2013 a troca das palavras \u00a0\" \/>\n<meta property=\"og:description\" content=\"O evento IAA em Munique continua demonstrativo do estado geral da ind\u00fastria autom\u00f3vel europeia: a contradizer-se. A come\u00e7ar pelo evento em si &#8211; que pretendeu seguir o legado do sal\u00e3o IAA em Frankfurt &#8211; mas que insiste em espalhar os stands das marcas autom\u00f3veis pela cidade de Munique. 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