{"id":12110,"date":"2026-01-19T06:05:00","date_gmt":"2026-01-19T06:05:00","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=12110"},"modified":"2026-01-18T22:07:36","modified_gmt":"2026-01-18T22:07:36","slug":"a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2026\/01\/19\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\/","title":{"rendered":"A Axalta elege o tom laranja como cor autom\u00f3vel de 2026"},"content":{"rendered":"\n<p>A Axalta Coating Systems, grupo refer\u00eancia mundial no setor da pintura autom\u00f3vel, elegeu o tom laranja <em>solar boost<\/em> como a cor autom\u00f3vel global do ano 2026. Concebida para ve\u00edculos modernos, esta tonalidade ousada e din\u00e2mica \u00e9 infundida com flocos cor de champanhe para proporcionar uma express\u00e3o confiante e excecional que irradia do nascer ao p\u00f4r do sol.<\/p>\n\n\n\n<p>\u201cA cor de um ve\u00edculo influencia fortemente a sua perce\u00e7\u00e3o inicial, afetando a forma como os compradores se sentem em rela\u00e7\u00e3o \u00e0 sua seguran\u00e7a, eleg\u00e2ncia e at\u00e9 mesmo valor de revenda, fazendo da cor uma influ\u00eancia significativa na decis\u00e3o de compra\u201d, declarou <strong>Hadi Awada<\/strong>, presidente de revestimentos para a mobilidade global da Axalta.<\/p>\n\n\n\n<p>\u201cNa verdade, uma pesquisa da Axalta demostrou que mais de 80% dos compradores consideram que a cor de um ve\u00edculo \u00e9 um fator chave, e \u00e9 por isso que \u00e9 t\u00e3o importante para os fabricantes de autom\u00f3veis compreenderem os sentimentos din\u00e2micos dos consumidores e alinharem o portef\u00f3lio de cores de ve\u00edculos, em conformidade com esta realidade\u201d, salientou.<\/p>\n\n\n\n<p><strong>Tom vibrante<\/strong><\/p>\n\n\n\n<p>Segundo a Axalta, a cor laranja solar boost reflete uma mudan\u00e7a para escolhas mais individualistas, \u00e0 medida que os consumidores procuram ve\u00edculos que expressem a sua identidade pessoal. Este tom vibrante alinha-se com o crescente interesse por cores expressivas para al\u00e9m dos tons neutros tradicionais, principalmente entre os compradores mais jovens e atentos \u00e0s novas tend\u00eancias.<\/p>\n\n\n\n<p>Com base na pesquisa global de cores da Axalta, a cor laranja est\u00e1 a emergir como uma tonalidade que liga a express\u00e3o emocional em todo o mundo. Na Am\u00e9rica do Norte, por exemplo, evoca calor, otimismo e energia criativa, frequentemente associada \u00e0 simpatia e a marcas de estilo de vida ousadas. Na Am\u00e9rica Latina, reflete vibra\u00e7\u00e3o e celebra\u00e7\u00e3o, simbolizando a vida e a express\u00e3o alegre. Em toda a \u00c1sia-Pac\u00edfico, os tons vibrantes e saturados continuam a ganhar for\u00e7a, incluindo tons e detalhes em laranja, que s\u00e3o cada vez mais utilizados para ajudar os ve\u00edculos a projetar identidade e a destacar-se em segmentos de r\u00e1pido crescimento, como o dos ve\u00edculos el\u00e9tricos.<\/p>\n\n\n\n<p>Este \u00e9 o 12\u00ba ano em que a Axalta celebra a cor autom\u00f3vel do ano, atrav\u00e9s da an\u00e1lise das tend\u00eancias autom\u00f3veis e prefer\u00eancias de cor dos compradores de autom\u00f3veis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Axalta Coating Systems, grupo refer\u00eancia mundial no setor da pintura autom\u00f3vel, elegeu o tom laranja solar boost como a cor autom\u00f3vel global do ano 2026. Concebida para ve\u00edculos modernos, esta tonalidade ousada e din\u00e2mica \u00e9 infundida com flocos cor de champanhe para proporcionar uma express\u00e3o confiante e excecional que irradia do nascer ao p\u00f4r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[21],"tags":[],"class_list":["post-12110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-venda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Axalta elege o tom laranja como cor autom\u00f3vel de 2026 - Revista Automotive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automotiverevista.pt\/index.php\/2026\/01\/19\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Axalta elege o tom laranja como cor autom\u00f3vel de 2026\" \/>\n<meta property=\"og:description\" content=\"A Axalta Coating Systems, grupo refer\u00eancia mundial no setor da pintura autom\u00f3vel, elegeu o tom laranja solar boost como a cor autom\u00f3vel global do ano 2026. Concebida para ve\u00edculos modernos, esta tonalidade ousada e din\u00e2mica \u00e9 infundida com flocos cor de champanhe para proporcionar uma express\u00e3o confiante e excecional que irradia do nascer ao p\u00f4r [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automotiverevista.pt\/index.php\/2026\/01\/19\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Automotive\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T06:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2026\/01\/Axalta_Announces_Orange_Solar_Boost_as_its_2026_Global_Automotive_Color_of_the_Year.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adminNovo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminNovo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/automotiverevista.pt\\\/index.php\\\/2026\\\/01\\\/19\\\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/automotiverevista.pt\\\/index.php\\\/2026\\\/01\\\/19\\\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\\\/\"},\"author\":{\"name\":\"adminNovo\",\"@id\":\"https:\\\/\\\/automotiverevista.pt\\\/#\\\/schema\\\/person\\\/1265858bc8c78a0f969de814da8be281\"},\"headline\":\"A Axalta elege o tom laranja como cor autom\u00f3vel de 2026\",\"datePublished\":\"2026-01-19T06:05:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/automotiverevista.pt\\\/index.php\\\/2026\\\/01\\\/19\\\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\\\/\"},\"wordCount\":408,\"publisher\":{\"@id\":\"https:\\\/\\\/automotiverevista.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/automotiverevista.pt\\\/index.php\\\/2026\\\/01\\\/19\\\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/automotiverevista.pt\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Axalta_Announces_Orange_Solar_Boost_as_its_2026_Global_Automotive_Color_of_the_Year.jpg\",\"articleSection\":[\"P\u00f3s-Venda\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/automotiverevista.pt\\\/index.php\\\/2026\\\/01\\\/19\\\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\\\/\",\"url\":\"https:\\\/\\\/automotiverevista.pt\\\/index.php\\\/2026\\\/01\\\/19\\\/a-axalta-elege-o-tom-laranja-como-cor-automovel-de-2026\\\/\",\"name\":\"A Axalta elege o tom laranja como cor autom\u00f3vel de 2026 - 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