{"id":323,"date":"2022-07-03T10:05:00","date_gmt":"2022-07-03T10:05:00","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=323"},"modified":"2022-07-08T10:07:44","modified_gmt":"2022-07-08T10:07:44","slug":"niterra-o-novo-nome-da-empresa-ngk-spark-plug","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2022\/07\/03\/niterra-o-novo-nome-da-empresa-ngk-spark-plug\/","title":{"rendered":"Niterra: o novo nome da empresa NGK Spark Plug"},"content":{"rendered":"\n<p>Os acionistas da NGK Spark Plug, fabricante mundial de velas de igni\u00e7\u00e3o e componentes relacionados com combust\u00e3o dos motores, aprovou a altera\u00e7\u00e3o do nome da empresa para Niterra, uma mudan\u00e7a de grande impacto, desde a sua funda\u00e7\u00e3o em 1936. O novo nome dever\u00e1 entrar em vigor j\u00e1 no pr\u00f3ximo exerc\u00edcio fiscal, com in\u00edcio em abril de 2023.<\/p>\n\n\n\n<p>Desde a sua funda\u00e7\u00e3o, o nome NGK | NTK tem sido sin\u00f3nimo de velas de igni\u00e7\u00e3o, cabos, sondas lambda, sensores de gases de escape e de temperatura, para al\u00e9m de revestimentos de cer\u00e2mica para diversas fabricantes de viaturas, de 4 e de 2 rodas. Contudo, a transforma\u00e7\u00e3o do mundo autom\u00f3vel, os acionistas e os diretores da empresa estabeleceram, um plano de a\u00e7\u00e3o a longo prazo.<\/p>\n\n\n\n<p>Neste sentido, a passagem de nome para Niterra tem como estrat\u00e9gia distanciar a imagem da empresa de um fabricante de pe\u00e7as \u201capenas\u201d para motores a combust\u00e3o, evoluindo para um nome mais transversal \u00e0s suas atividades e desenvolvimento tecnol\u00f3gico ambientalmente sustent\u00e1veis, pois os seus produtos tamb\u00e9m s\u00e3o essenciais para as empresas da \u00e1rea da sa\u00fade, laborat\u00f3rios, farmac\u00eautica, meio ambiente, energia e telecomunica\u00e7\u00f5es.<\/p>\n\n\n\n<p>O novo nome da empresa Niterra, \u00e9 uma palavra que combina as palavras latinas \u201cniteo\u201d, que significa \u201cbrilho\u201d, e \u201cterra\/tierra\u201d. \u201cO novo nome expressa a transforma\u00e7\u00e3o do grupo NGK| NTK, bem como a nossa vis\u00e3o, compromisso ambiental e estrat\u00e9gia empresarial, para um mundo tecnologicamente mais sustent\u00e1vel, declarou&nbsp;<strong>Damien Germ\u00e8s<\/strong>, presidente e diretor geral da NGK SPARK PLUG EUROPE GmbH.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os acionistas da NGK Spark Plug, fabricante mundial de velas de igni\u00e7\u00e3o e componentes relacionados com combust\u00e3o dos motores, aprovou a altera\u00e7\u00e3o do nome da empresa para Niterra, uma mudan\u00e7a de grande impacto, desde a sua funda\u00e7\u00e3o em 1936. O novo nome dever\u00e1 entrar em vigor j\u00e1 no pr\u00f3ximo exerc\u00edcio fiscal, com in\u00edcio em abril [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":""},"footnotes":""},"categories":[21],"tags":[62,47,61],"class_list":["post-323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-venda","tag-ignicao","tag-pecas","tag-velas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Niterra: o novo nome da empresa NGK Spark Plug - Revista Automotive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automotiverevista.pt\/index.php\/2022\/07\/03\/niterra-o-novo-nome-da-empresa-ngk-spark-plug\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Niterra: o novo nome da empresa NGK Spark Plug\" \/>\n<meta property=\"og:description\" content=\"Os acionistas da NGK Spark Plug, fabricante mundial de velas de igni\u00e7\u00e3o e componentes relacionados com combust\u00e3o dos motores, aprovou a altera\u00e7\u00e3o do nome da empresa para Niterra, uma mudan\u00e7a de grande impacto, desde a sua funda\u00e7\u00e3o em 1936. 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