{"id":6229,"date":"2024-04-25T08:36:00","date_gmt":"2024-04-25T08:36:00","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=6229"},"modified":"2024-04-21T20:38:05","modified_gmt":"2024-04-21T20:38:05","slug":"kumho-tire-iberica-decada-de-crescimento-constante","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2024\/04\/25\/kumho-tire-iberica-decada-de-crescimento-constante\/","title":{"rendered":"Kumho Tire ib\u00e9rica \u2013 d\u00e9cada de crescimento constante"},"content":{"rendered":"\n

Joseph Cha,<\/strong> diretor de marketing e Miriam de la Iglesia Lude\u00f1a<\/strong>, ambos da Kumho Tyre ib\u00e9rica (foto), receberam a Revista Automotive nas modernas instala\u00e7\u00f5es localizadas no parque empresarial de Las Rozas, nos arredores de Madrid (Espanha), onde falaram sobre as atividades da marca e da unidade de neg\u00f3cio que est\u00e1 a completar uma d\u00e9cada de crescimento constante na pen\u00ednsula ib\u00e9rica e que hoje j\u00e1 emprega 20 pessoas.<\/p>\n\n\n\n

\u201cApesar das oscila\u00e7\u00f5es do mercado de pneus, a nossa unidade tem crescido de forma sustentada com resultados que refletem a qualidade dos nossos produtos e a boa gest\u00e3o do nosso modelo de neg\u00f3cio, com base em parcerias s\u00f3lidas com os nossos distribuidores, sendo que em Portugal temos a distribui\u00e7\u00e3o dos pneus para viaturas ligeiras atrav\u00e9s da Aguesport e dos pneus para ve\u00edculos pesados atrav\u00e9s da Nex Tyres.<\/p>\n\n\n\n

A Kumho Tire \u00e9 uma empresa coreana moderna, apesar de j\u00e1 ter mais de 60 anos de hist\u00f3ria. Em Espanha, para al\u00e9m desta unidade, dispomos de um armaz\u00e9m central localizado na cidade de Guadalajara, que garante o abastecimento de pneus junto aos nossos distribuidores. No ano passado, regist\u00e1mos uma boa evolu\u00e7\u00e3o do nosso neg\u00f3cio ib\u00e9rico e os nossos objetivos para este ano de 2024 s\u00e3o de continuarmos a crescer quer em Espanha quer em Portugal, mas sempre de uma forma sustentada.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Parcerias e desenvolvimento<\/strong><\/p>\n\n\n\n

A qualidade dos nossos produtos \u00e9 bem reconhecida pelos nossos clientes e tamb\u00e9m por diversos fabricantes autom\u00f3veis. Estamos presentes na competi\u00e7\u00e3o autom\u00f3vel h\u00e1 muitos anos, como foi o caso da F\u00f3rmula 3 durante 11 anos, considerada antec\u00e2mara da F\u00f3rmula 1. Atualmente somos patrocinadores e fornecedores exclusivos dos pneus de competi\u00e7\u00e3o para o Campeonato Kumho TCR World Tour, que hoje \u00e9 a maior competi\u00e7\u00e3o de autom\u00f3veis de turismo existente, com provas em diversos pa\u00edses incluindo Portugal.<\/p>\n\n\n\n

Em 2024 teremos muitas atividades, a come\u00e7ar em abril com um importante evento que iremos realizar com os nossos principais parceiros e agentes da marca Kumho em toda Europa, com uma a\u00e7\u00e3o de Drive Experience onde daremos a conhecer os nossos modelos, de forma din\u00e2mica num circuito de competi\u00e7\u00e3o nos arredores de Mil\u00e3o, aproveitando a parceria que temos com a equipa do Inter de Mil\u00e3o, da qual somos Premium Partners. Posteriormente, em junho, estaremos no Sal\u00e3o The Tire Cologne, onde participaremos na qualidade de expositor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Produ\u00e7\u00e3o e pr\u00e9mios<\/strong><\/p>\n\n\n\n

A Kumho Tire conta com uma sede europeia localizada em Frankfurt, com f\u00e1bricas localizadas na Coreia, China (com 3 unidades), Vietnam e nos EUA, que garantem o abastecimento mundial dos nossos produtos. Nos \u00faltimos anos o mercado dos pneus registou um aumento de pre\u00e7os, fruto das conting\u00eancias internacionais, mas desde o final do ano passado, nota-se uma tend\u00eancia de estabiliza\u00e7\u00e3o dos pre\u00e7os e at\u00e9 alguma redu\u00e7\u00e3o em determinadas medidas.<\/p>\n\n\n\n

A nossa gama de pneus \u00e9 bastante alargada quer para os ve\u00edculos ligeiros quer para os ve\u00edculos pesados. Somos fornecedores de pneus para os principais fabricantes autom\u00f3veis, tais como Audi, VW, KIA, SEAT, entre outros.<\/p>\n\n\n\n

Orgulhamo-nos da nossa hist\u00f3ria, das nossas parcerias, dos nossos distribuidores e tamb\u00e9m do reconhecimento internacional dos nossos pneus, como s\u00e3o os casos dos pr\u00e9mios de design que conquist\u00e1mos com os nossos modelos PorTran 4S CX11, um pneu all-season orientado para o mercado europeu e, mais recentemente, ganh\u00e1mos o pr\u00e9mio de design do Forum Design Award 2024 \u00a0com o modelo ECSTA PS71 EV, pneu desenvolvido para o exigente mercado dos ve\u00edculos el\u00e9tricos, segmento onde tamb\u00e9m estamos a crescer\u201d, destacou Joseph Cha \u00e0 Automotive.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Joseph Cha, diretor de marketing e Miriam de la Iglesia Lude\u00f1a, ambos da Kumho Tyre ib\u00e9rica (foto), receberam a Revista Automotive nas modernas instala\u00e7\u00f5es localizadas no parque empresarial de Las Rozas, nos arredores de Madrid (Espanha), onde falaram sobre as atividades da marca e da unidade de neg\u00f3cio que est\u00e1 a completar uma d\u00e9cada de 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