{"id":6291,"date":"2024-05-06T13:35:30","date_gmt":"2024-05-06T13:35:30","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=6291"},"modified":"2024-05-06T13:35:31","modified_gmt":"2024-05-06T13:35:31","slug":"kumho-tire-com-driving-experience-em-milao","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2024\/05\/06\/kumho-tire-com-driving-experience-em-milao\/","title":{"rendered":"Kumho Tire com driving experience em Mil\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O objetivo do evento Kumho Tire <em>driving experience<\/em> &#8211; realizado no circuito de Vairano, perto de Mil\u00e3o (It\u00e1lia), foi de proporcionar aos seus clientes europeus a oportunidade de testar o desempenho do<a href=\"https:\/\/automotiverevista.pt\/index.php\/2023\/04\/14\/kumho-equipamento-original-para-o-id-4\/\">s seus pneus <\/a>e, tamb\u00e9m, uma comunica\u00e7\u00e3o e colabora\u00e7\u00e3o mais estreita entre a Kumho e os seus clientes europeus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este fabricante sul-coreano de pneus tem registado um <a href=\"https:\/\/automotiverevista.pt\/index.php\/2024\/04\/25\/kumho-tire-iberica-decada-de-crescimento-constante\/\">crescimento constante na Europa <\/a>nos \u00faltimos 5 anos, com um aumento m\u00e9dio anual nas vendas superior a 20%. Especificamente, no ano passado, a empresa registou um crescimento consider\u00e1vel de 44%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este aumento nas vendas tem sido impulsionado por estrat\u00e9gias de investiga\u00e7\u00e3o e desenvolvimento, mais adaptadas ao mercado europeu. Como resultado, a empresa obteve excelentes classifica\u00e7\u00f5es em testes de desempenho de pneus realizados por publica\u00e7\u00f5es especializadas na Alemanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro do mesmo programa, a Kumho convidou parceiros de neg\u00f3cios e consumidores para um <em>Big Match Day<\/em> entre Inter de Mil\u00e3o e AC Milan, clube de futebol italiano com o qual a fabricante estabeleceu uma parceria premium no ano passado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-3-1024x683.jpg\" alt=\"\" class=\"wp-image-6294\" style=\"width:780px;height:auto\" srcset=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-3-1024x683.jpg 1024w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-3-300x200.jpg 300w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-3-768x512.jpg 768w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-3-1536x1024.jpg 1536w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-3-2048x1366.jpg 2048w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-3-750x500.jpg 750w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-3-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Compet\u00eancia tecnol\u00f3gica<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em declara\u00e7\u00f5es, o presidente e diretor delegado, <strong>Jung Il -taik<\/strong> destacou que \u201cnos \u00faltimos anos, a Kumho Tire tem vindo constantemente a crescer. Este ano estabelecemos a meta de vendas mais elevada da nossa hist\u00f3ria, para um pouco mais de 3.000 milh\u00f5es de euros, e vamos concentrar-nos em melhorar a nossa rentabilidade com crescimento quantitativo e qualitativo. Continuaremos a alavancar a nossa <a href=\"https:\/\/automotiverevista.pt\/index.php\/2023\/04\/14\/kumho-equipamento-original-para-o-id-4\/\">compet\u00eancia tecnol\u00f3gica<\/a> e excelentes capacidades, para criar a melhor experi\u00eancia de condu\u00e7\u00e3o para os utilizadores\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por sua vez, o diretor da Divis\u00e3o de<a href=\"https:\/\/automotiverevista.pt\/index.php\/2024\/04\/25\/kumho-tire-iberica-decada-de-crescimento-constante\/\"> Vendas Europeias,<\/a> <strong>Tony Gangseung<\/strong> Lee salientou que \u201ca ideia do evento foi o de proporcionar aos nossos parceiros de neg\u00f3cios europeus a oportunidade \u00fanica de experimentar em primeira m\u00e3o, o desempenho extraordin\u00e1rio dos nossos pneus. A nossa experi\u00eancia tecnol\u00f3gica foi reconhecida na Europa e continuamos a esfor\u00e7ar-nos para expandir a nossa rede de vendas atrav\u00e9s de promo\u00e7\u00f5es personalizadas, campanhas de vendas e marketing, bem como liderar a cria\u00e7\u00e3o de mercados para o futuro.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-2-1024x683.jpg\" alt=\"\" class=\"wp-image-6295\" style=\"width:771px;height:auto\" srcset=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-2-1024x683.jpg 1024w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-2-300x200.jpg 300w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-2-768x512.jpg 768w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-2-1536x1024.jpg 1536w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-2-2048x1366.jpg 2048w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-2-750x500.jpg 750w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/05\/u-2-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No campo desportivo, a Kumho Tire assinou acordos oficiais de colabora\u00e7\u00e3o global com v\u00e1rios clubes de futebol de renome na Europa, como o AC Milan da It\u00e1lia; Tottenham Hotspur, do Reino Unido; Bayer 04 Leverkusen, da Alemanha; FK Mlad\u00e1 Boleslav, da Rep\u00fablica Tcheca, e BSC Young Boys, da Su\u00ed\u00e7a. \u00c9 tamb\u00e9m patrocinadora oficial das ligas americanas de basquete NBA e NBA G. A empresa expandiu seus investimentos e atividades de marketing para chegar a clientes em todo o mundo, na tentativa de refor\u00e7ar sua posi\u00e7\u00e3o como marca <em>premium<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O objetivo do evento Kumho Tire driving experience &#8211; realizado no circuito de Vairano, perto de Mil\u00e3o (It\u00e1lia), foi de proporcionar aos seus clientes europeus a oportunidade de testar o desempenho dos seus pneus e, tamb\u00e9m, uma comunica\u00e7\u00e3o e colabora\u00e7\u00e3o mais estreita entre a Kumho e os seus clientes europeus. Este fabricante sul-coreano de pneus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored 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