{"id":6578,"date":"2024-06-13T12:37:00","date_gmt":"2024-06-13T12:37:00","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=6578"},"modified":"2024-06-11T20:37:31","modified_gmt":"2024-06-11T20:37:31","slug":"cision-abordou-o-impacto-das-noticias-automoveis","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2024\/06\/13\/cision-abordou-o-impacto-das-noticias-automoveis\/","title":{"rendered":"Cision abordou o impacto das not\u00edcias autom\u00f3veis"},"content":{"rendered":"\n<p><strong>Patr\u00edcia Troca, <\/strong>media editor da Cision Portugal, abordou fatores relacionados com o setor dos media, apresentando quest\u00f5es como: Quais s\u00e3o as iniciativas mais medi\u00e1ticas da minha marca? Preciso de as comunicar mais? Ou est\u00e3o ultrapassadas?, tomando por base num amplo conjunto de informa\u00e7\u00f5es que a Cision disp\u00f5e, sobretudo de not\u00edcias divulgadas das marcas autom\u00f3veis, em diferentes meios.<\/p>\n\n\n\n<p>\u201cAceitamos o desafio da Automotive para apresentar nesta Confer\u00eancia o impacto das not\u00edcias autom\u00f3veis nos meios. De referir que \u00e2mbito de uma prof\u00edcua parceria, mensalmente realizamos a medi\u00e7\u00e3o e valorizamos o impacto das not\u00edcias autom\u00f3veis publicadas na Revista Automotive e no Site Automotive. A Cision Portugal est\u00e1 a completar 40 anos em Portugal e, no mundo, estamos presentes em mais de 170 pa\u00edses, contamos com mais de 120 mil clientes e acima de 3 mil colaboradores que trabalham informa\u00e7\u00f5es em mais de 40 idiomas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5452-1024x683.jpg\" alt=\"\" class=\"wp-image-6580\" style=\"width:726px;height:auto\" srcset=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5452-1024x683.jpg 1024w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5452-300x200.jpg 300w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5452-768x512.jpg 768w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5452-750x500.jpg 750w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5452-1140x760.jpg 1140w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5452.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00c9 importante ressaltar que h\u00e1 uma tend\u00eancia decrescente no n\u00famero de not\u00edcias autom\u00f3veis divulgadas pelos meios em geral (incluindo no digital), tend\u00eancia iniciada na pandemia, com especial incid\u00eancia no ano de 2021 sendo que, em 202,2 o espa\u00e7o medi\u00e1tico continuou dominado pela conjuntura internacional (invas\u00e3o da Ucr\u00e2nia, etc.), o que levou as marcas a apostar em redes socias pr\u00f3prias\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5744-683x1024.jpg\" alt=\"\" class=\"wp-image-6579\" style=\"width:457px;height:auto\" srcset=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5744-683x1024.jpg 683w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5744-200x300.jpg 200w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2024\/06\/IMG_5744.jpg 750w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Patr\u00edcia Troca, media editor da Cision Portugal, abordou fatores relacionados com o setor dos media, apresentando quest\u00f5es como: Quais s\u00e3o as iniciativas mais medi\u00e1ticas da minha marca? Preciso de as comunicar mais? Ou est\u00e3o ultrapassadas?, tomando por base num amplo conjunto de informa\u00e7\u00f5es que a Cision disp\u00f5e, sobretudo de not\u00edcias divulgadas das marcas autom\u00f3veis, em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6581,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[23],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frotas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cision abordou o impacto das not\u00edcias autom\u00f3veis - Revista Automotive<\/title>\n<meta name=\"description\" content=\"Descubra como a Cision pode ajudar a sua marca no setor dos media. 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