{"id":7887,"date":"2024-11-28T08:52:26","date_gmt":"2024-11-28T08:52:26","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=7887"},"modified":"2024-11-28T08:53:09","modified_gmt":"2024-11-28T08:53:09","slug":"cision-onde-a-tecnologia-encontra-a-analise","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2024\/11\/28\/cision-onde-a-tecnologia-encontra-a-analise\/","title":{"rendered":"CISION \u2013 onde a tecnologia encontra a an\u00e1lise"},"content":{"rendered":"\n

Gon\u00e7alo Cardoso<\/strong>, Insights Consultant na<\/em> CISION Portugal, proporcionou aos participantes da Confer\u00eancia Automotive<\/a> an\u00e1lises que podem moldar o futuro das suas marcas em tempo real. Atrav\u00e9s da CISION Insights, \u00e9 poss\u00edvel obter o conhecimento necess\u00e1rio no momento certo, ao conhecer as hist\u00f3rias que t\u00eam impacto nas marcas.<\/p>\n\n\n\n

\u201cEsse trabalho da CISION permite responder a quest\u00f5es importantes: O volume de informa\u00e7\u00e3o da minha marca evolui de forma constante? A cobertura medi\u00e1tica da minha marca \u00e9 positiva ou negativa? Qual o resultado conjunto do alcance e qualidade da comunica\u00e7\u00e3o da minha marca? Qual a raz\u00e3o dos impactos medi\u00e1ticos mais baixos? Quais s\u00e3o as iniciativas mais medi\u00e1ticas da minha marca? Preciso de as comunicar mais? Retorno do Investimento: quanto vale o meu patroc\u00ednio a eventos (cidades, desporto, m\u00fasica\u2026)? Que retorno tenho desse patroc\u00ednio, apoio ou iniciativa de ativa\u00e7\u00e3o de marca?\u201d, questionou Gon\u00e7alo Cardoso.<\/p>\n\n\n\n

Segundo ele, \u201ca equipa de Insights da CISON ajuda o mercado a auditar e a compreender o conte\u00fado da sua cobertura pelos \u00f3rg\u00e3os de comunica\u00e7\u00e3o social. S\u00f3 s\u00e3o inclu\u00eddos na an\u00e1lise conte\u00fados relevantes e verificados, visando aperfei\u00e7oar a estrat\u00e9gia de conte\u00fado dos clientes – com an\u00e1lise integrada dos meios de comunica\u00e7\u00e3o social atrav\u00e9s de jornalistas e dos seus canais pr\u00f3prios\u201d. Na sua apresenta\u00e7\u00e3o, foram ainda reveladas as an\u00e1lises aos conte\u00fados e a din\u00e2mica e volume de not\u00edcias da Revista Automotive<\/a>, nos \u00faltimos 5 anos.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Gon\u00e7alo Cardoso, Insights Consultant na CISION Portugal, proporcionou aos participantes da Confer\u00eancia Automotive an\u00e1lises que podem moldar o futuro das suas marcas em tempo real. 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