{"id":8433,"date":"2025-01-14T09:15:00","date_gmt":"2025-01-14T09:15:00","guid":{"rendered":"https:\/\/automotiverevista.pt\/?p=8433"},"modified":"2025-01-14T09:10:57","modified_gmt":"2025-01-14T09:10:57","slug":"autopromotec-pretende-revitalizar-o-made-in-italy","status":"publish","type":"post","link":"https:\/\/automotiverevista.pt\/index.php\/2025\/01\/14\/autopromotec-pretende-revitalizar-o-made-in-italy\/","title":{"rendered":"Autopromotec pretende revitalizar o Made in Italy"},"content":{"rendered":"\n<p>O terceiro <strong>Autopromotec Talk<\/strong> teve lugar em Roma, um evento que destacou o papel estrat\u00e9gico do <strong><em>Made in Italy<\/em><\/strong> no setor dos componentes autom\u00f3veis e do aftermarket. o encontro antecipou os temas principais da 30.\u00aa edi\u00e7\u00e3o da <strong>Autopromotec<\/strong>, uma importante feira internacional dedicada ao p\u00f3s-venda autom\u00f3vel, que decorrer\u00e1 em<strong> Bolonha de 21 a 24 de maio de 2025.<\/strong><\/p>\n\n\n\n<p>Este evento, com 60 anos de hist\u00f3ria, \u00e9 uma plataforma: pneus, pe\u00e7as de reposi\u00e7\u00e3o, equipamentos oficinais e servi\u00e7os autom\u00f3veis. Com mais de 1.200 expositores e 100.000 visitantes esperados, a <strong>Autopromotec<\/strong> pretende manter-se como um pilar da exporta\u00e7\u00e3o e da inova\u00e7\u00e3o italianas no setor.<\/p>\n\n\n\n<p>Abordada a &#8220;Diplomacia de Crescimento&#8221;, que apoiam as empresas italianas com iniciativas integradas e campanhas de promo\u00e7\u00e3o nos mercados. Contudo sempre a insistir nos mercados <strong>\u201cemergentes\u201d:<\/strong> \u00c1sia, \u00c1frica e Am\u00e9rica Latina; cujo hist\u00f3rico \u00e9 sempre baseado na baixa qualidade, pouco respeito pelo meio ambiente e pelas pessoas.<\/p>\n\n\n\n<p>O setor autom\u00f3vel italiano apresenta n\u00fameros positivos como os da cadeia de fornecimento de componentes que representa cerca de 75% do valor de um autom\u00f3vel. Contudo, o <strong><em>Made in Italy<\/em><\/strong> n\u00e3o conseguiu retomar a sua ind\u00fastria baseada na qualidade; entrou na onda da competitividade \u00e0 \u201camericana\u201d sem manter e perseverar pela qualidade que tanto a distinguia, na inova\u00e7\u00e3o muito baseada na criatividade e cultura, e fez a aposta errada no subemprego, com m\u00e3o-de-obra menos qualificada.<\/p>\n\n\n\n<p><br>Sem um compromisso coletivo, o Made in Italy, dificilmente voltar\u00e1 a ter a reputa\u00e7\u00e3o, o reconhecimento, qualidade, criatividade, expans\u00e3o e a arte do bem-fazer. O encontro reafirmou o <strong>Made in Italy<\/strong> como um legado a proteger e promover. Espera-se assim, o apoio de institui\u00e7\u00f5es governamentais e empresas privadas, nomeadamente a <strong>Autopromotec<\/strong> para que a It\u00e1lia volte a ser um modelo de excel\u00eancia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/01\/Autopromotec-Talks_Made-in-Italy_Alessandra-Pastorelli_MAECI-1024x682.jpg\" alt=\"\" class=\"wp-image-8435\" srcset=\"https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/01\/Autopromotec-Talks_Made-in-Italy_Alessandra-Pastorelli_MAECI-1024x682.jpg 1024w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/01\/Autopromotec-Talks_Made-in-Italy_Alessandra-Pastorelli_MAECI-300x200.jpg 300w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/01\/Autopromotec-Talks_Made-in-Italy_Alessandra-Pastorelli_MAECI-768x512.jpg 768w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/01\/Autopromotec-Talks_Made-in-Italy_Alessandra-Pastorelli_MAECI-750x500.jpg 750w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/01\/Autopromotec-Talks_Made-in-Italy_Alessandra-Pastorelli_MAECI-1140x760.jpg 1140w, https:\/\/automotiverevista.pt\/wp-content\/uploads\/2025\/01\/Autopromotec-Talks_Made-in-Italy_Alessandra-Pastorelli_MAECI.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O terceiro Autopromotec Talk teve lugar em Roma, um evento que destacou o papel estrat\u00e9gico do Made in Italy no setor dos componentes autom\u00f3veis e do aftermarket. o encontro antecipou os temas principais da 30.\u00aa edi\u00e7\u00e3o da Autopromotec, uma importante feira internacional dedicada ao p\u00f3s-venda autom\u00f3vel, que decorrer\u00e1 em Bolonha de 21 a 24 de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[21],"tags":[],"class_list":["post-8433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-venda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - 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